CMO Hurricane: The Turbulent World of Marketing Executives

by Michael Cheves

Overview

CMO Hurricane: The Turbulent World of Marketing Executives explains the stormy new environment marketing executives must now navigate, where stingy CFOs control corporate purse strings, and funding for every marketing program must be justified by positive return on marketing investment (ROMI).

CMO Hurricane strives to show marketing executives how to procure marketing budgets from CFOs, how to establish positive working alliances with CIOs to manage effective development of marketing technology through outside agencies, and to provide a crash course on current Disruptive IT trends and tools, and how to leverage those tools for effective, profitable marketing.

Product Details

ISBN-13:	9781480132832
Publisher:	CreateSpace Publishing
Publication date:	11/15/2012
Pages:	158
Product dimensions:	5.51(w) x 8.50(h) x 0.34(d)