Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
1101509935
Collaborative Customer Relationship Management: Taking CRM to the Next Level
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
54.99
In Stock
5
1
Collaborative Customer Relationship Management: Taking CRM to the Next Level
276Collaborative Customer Relationship Management: Taking CRM to the Next Level
276Paperback(Softcover reprint of hardcover 1st ed. 2004)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9783642055294 |
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Publisher: | Springer Berlin Heidelberg |
Publication date: | 12/01/2010 |
Edition description: | Softcover reprint of hardcover 1st ed. 2004 |
Pages: | 276 |
Product dimensions: | 6.10(w) x 9.25(h) x 0.24(d) |
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