Communicating for Change
Marshal support throughout your organization
Develop a communications strategy that works for — not against — you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace — the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
1101196809
Develop a communications strategy that works for — not against — you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace — the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
Communicating for Change
Marshal support throughout your organization
Develop a communications strategy that works for — not against — you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace — the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
Develop a communications strategy that works for — not against — you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace — the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
58.0
In Stock
5
1
Communicating for Change
176
Communicating for Change
176Paperback
$58.00
58.0
In Stock
Product Details
| ISBN-13: | 9780787901998 |
|---|---|
| Publisher: | Wiley |
| Publication date: | 04/19/1996 |
| Series: | Management Series |
| Pages: | 176 |
| Product dimensions: | 6.24(w) x 9.11(h) x 0.71(d) |
About the Author
From the B&N Reads Blog