ISBN-10:
1118394178
ISBN-13:
9781118394175
Pub. Date:
08/12/2013
Publisher:
Wiley
Communicating The New: Methods to Shape and Accelerate Innovation / Edition 1

Communicating The New: Methods to Shape and Accelerate Innovation / Edition 1

by Kim Erwin

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Product Details

ISBN-13: 9781118394175
Publisher: Wiley
Publication date: 08/12/2013
Pages: 272
Product dimensions: 7.40(w) x 9.20(h) x 0.60(d)

About the Author

KIM ERWIN is an Assistant Professor at the IIT Instituteof Design. She comes to academia after fifteen years in the designplanning field. In her professional practice, Kim specializes inthe information-intensive areas of the planning process, focusingon the communication of user research and strategy for innovation,and has done so for such companies as Motorola, Texas Instruments,Alamo Rent A Car, and other innovation-curious firms.

Table of Contents

Introduction: The Mission and the Mess 1

Challenges of communicating The New 3

What’s in our way? Three communication myths 4

Reconceiving the role of communication 7

Five ways communication methods accelerate innovation 11

1 Finding the Conceptual Center 16

Models and frameworks: Thinking with our eyes 19

How to make models work 28

Build-to-think prototypes: Thinking with our hands 42

Lists and open-ended writing: Thinking with words 50

The Takeaway: Five big ideas when seeking the conceptual center62

2 Framing the Work 64

Metaphors 69

Mantras and catchphrases 84

Contrast 92

Stories 98

Artifacts and images 108

How (and why) to use multiple frames to greater effect 112

The Takeaway: Five big ideas when framing the work 114

3 Targeting Your Constituents 118

The communication plan 126

Mental model and orthodoxy analysis 129

Quad A diagnostic 135

The “Organization as Culture” framework 137

Segmenting and targeting constituents 141

The Takeaway: Four big ideas when targeting constituents 144

4 Introduce New Thinking 146

Exploratory experiences 155

Immersion experiences 160

Interaction experiences 165

Application experiences 172

Extension experiences 176

The Takeaway: Five big ideas when introducing new thinking180

5 Expand the Conversation 184

Communication systems: Give them something rich and relevant188

Performative presentations: Give them something to talk about198

Demonstration artifacts: Give them something to show and share208

The Takeaway: Five big ideas when expanding the conversation228

Conclusion 230

Five big shifts in thinking (and doing) 231

Advancing the methods base 234

Under the hood: Theories, writers and references 236

Index 253

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Communicating The New: Methods to Shape and Accelerate Innovation 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book is aimed at business and technology innovators, but as a k-12 teacher, I found it a fascinating approach to teaching.