Communication, Culture and Social Change: Meaning, Co-option and Resistance
Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of “culture as development” corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.

1135172053
Communication, Culture and Social Change: Meaning, Co-option and Resistance
Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of “culture as development” corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.

109.99 In Stock
Communication, Culture and Social Change: Meaning, Co-option and Resistance

Communication, Culture and Social Change: Meaning, Co-option and Resistance

by Mohan Dutta
Communication, Culture and Social Change: Meaning, Co-option and Resistance

Communication, Culture and Social Change: Meaning, Co-option and Resistance

by Mohan Dutta

Hardcover(1st ed. 2020)

$109.99 
  • SHIP THIS ITEM
    In stock. Ships in 1-2 days.
  • PICK UP IN STORE

    Your local store may have stock of this item.

Related collections and offers


Overview

Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of “culture as development” corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions.


Product Details

ISBN-13: 9783030264697
Publisher: Springer International Publishing
Publication date: 07/05/2020
Series: Palgrave Studies in Communication for Social Change
Edition description: 1st ed. 2020
Pages: 410
Product dimensions: 5.83(w) x 8.27(h) x 0.00(d)

About the Author

Mohan Dutta is Dean’s Chair Professor and Director of the Center for Culture-Centered Approach to Research and Evaluation (CARE) in the School of Communication, Journalism and Marketing at Massey University, New Zealand. His research and activism explore the interplays of cultural voice, Marxist organizing, indigenous resistance, and movements against neoliberalism.

Table of Contents

Chapter 1: Introduction: A framework for communicating social change.- Chapter 2: Development, Dominance, and Communication.- Chapter 3: Marxist Social Change Communication.- Chapter 4: Culture and Social Change Communication.- Chapter 5: Technologies for Development and Social Change.- Chapter 6: Culture-Centered Approach to Communication for Social Change.- Chapter 7:Social Change Communication as Academic-Activist-Community Partnerships.

From the B&N Reads Blog

Customer Reviews