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McGraw-Hill Higher Education
Communication Research: Asking Questions, Finding Answers / Edition 4

Communication Research: Asking Questions, Finding Answers / Edition 4

by Joann Keyton


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Communication Research: Asking Questions, Finding Answers / Edition 4

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
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Product Details

ISBN-13: 9780078036910
Publisher: McGraw-Hill Higher Education
Publication date: 02/28/2014
Edition description: Older Edition
Pages: 432
Sales rank: 340,061
Product dimensions: 7.50(w) x 9.20(h) x 0.90(d)
Age Range: 18 Years

About the Author

Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Professor of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants’ use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is fi eld focused and she was honored with the 2011 Gerald PhillipsAward for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she has published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 31–33, and founding editor of Communication Currents, Volumes 1–5. Currently, she isditor of Small Group Research. She is a founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at or

Table of Contents

SECTION 1: Research Basics
Chapter 1 Introduction to Communication Research
Chapter 2 The Research Process: Getting Started
Chapter 3 Research Ethics
SECTION 2: Quantitative Communication Research
Chapter 4 Introduction to Quantitative Research
Chapter 5 Measurement
Chapter 6 Populations, Samples, and Sample Size
Chapter 7 Quantitative Research Designs
Chapter 8 Surveys and Questionnaires
Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
Chapter 10 Testing for Differences
Chapter 11 Testing for Relationships
Chapter 12 Quantitative Analysis of Text
Chapter 13 Reading and Writing the Quantitative Research Report
SECTION 3: Qualitative Communication Research
Chapter 14 Introduction to Qualitative Research
Chapter 15 Designing Qualitative Research
Chapter 16 Qualitative Methods of Data Collection
Chapter 17 Analyzing Qualitative Data
Chapter 18 Reading and Writing the Qualitative Research Report
Author Index
Subject Index

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