Table of Contents
Section I - Foundations Chapter 1 Introduction A Backward Glance A Postmodern Primer What Is Communication? Why Research? Communication Research Evaluating and Restructuring Our Research Practices Postmodernism and Communication Research Chapter 2 Knowledge, Culture, and Research Some Important Philosophy Some Essential History Additional Factors to Consider What About Communication Research? A New Research Outlook Postmodern Application of Research Results The Communication Process Research Ethics Federal Regulations Chapter 3 Getting Started Basic Terminology Research Guidelines Chapter 4 Designing a Research Study The Flowchart Process Section II - Methodologies Chapter 5 Focus Group Research Definition and Uses A Postmodern Perspective Advantages and Disadvantages Basics Logistics Conducting the Session Solving Potential Problems Analyzing the Data Addressing the Research Questions Evaluating the Study Writing the Report Chapter 6 Survey Research Definition and Uses A Postmodern Perspective Issues and Problems Basics Chapter 7 Historical Research Definition and Uses A Postmodern Perspective Basics Using Quality Sources Developing a Detailed Plan Logistics Data Gathering Analyzing the Data Addressing the Research Questions Evaluating the Study Writing the Report The Case Study Method A Brief Overview Chapter 8 Oral History by Kim Golombisky Important Examples A Postmodern Perspective Definitions and Uses Issues and Problems Design Execution Analysis Chapter 9 Text Analysis Part I-Content Analysis by Timothy E. Bajkiewicz Part II-Reader-Response Part III-Deconstruction Deconstruction in Action: An Example Chapter 10 Feminist Methodology by Kim Golombisky An Easy Fit A Postmodern Perspective Definitions Uses Problems and Issues Implementation Section III - Writing the Research Report Chapter 11 Writing Style What Is Writing Style? Scholarly Style APA Style MLA Style Chicago Style Chapter 12 Report Format Why Write a Report? Who Is the Audience? The Traditional Format A Specialized Format A Section-By-Section Explanation Some Likely Variations SECTION IV-APPLICATIONS Chapter 13 An Individual Research Proposal Rationale The Individual Research Proposal Your Research Proposal Topic The Individual Research Project Chapter 14 A Group Research Project Rationale Procedure Group Evaluation
