ISBN-10:
1422103323
ISBN-13:
2901422103325
Pub. Date:
03/06/2007
Publisher:
Harvard Business Review Press
Competing on Analytics: The New Science of Winning / Edition 1

Competing on Analytics: The New Science of Winning / Edition 1

by Thomas H. Davenport
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  • Product Details

    ISBN-13: 2901422103325
    Publisher: Harvard Business Review Press
    Publication date: 03/06/2007
    Edition description: New Edition
    Pages: 240
    Product dimensions: 6.50(w) x 9.60(h) x (d)

    About the Author

    Thomas H. Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College. He has written or co-authored 13 books and hundreds of articles on the overall topic of how people and organizations deal with information and technology. He wrote the first books on business process reengineering, knowledge management, attention management, and the competitive use of business analytics.

    Jeanne G. Harris is Executive Research Fellow and Director of Research for the Accenture Institute for High Performance Business where she leads research in the areas of information, technology and strategy. During her thirty years at Accenture, Jeanne has consulted to a wide variety of organizations in many different industries worldwide. She has written or co-authored numerous articles on business intelligence, data warehousing, and business analytics for leading management publications.

    Table of Contents


    Foreword   Gary Loveman     ix
    Acknowledgments     xiii
    The Nature of Analytical Competition
    The Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability     3
    What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies     23
    Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage     41
    Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications     57
    Competing on Analytics with External Processes: Customer and Supplier Applications     83
    Building an Analytical Capability
    A Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development     107
    Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work     131
    The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies     153
    The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy     175
    Notes     187
    Index     199
    About the Authors     217

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    Competing on Analytics: The New Science of Winning 4.2 out of 5 based on 0 ratings. 10 reviews.
    Guest More than 1 year ago
    This excellent book explains exactly what competitive analytics are and what you need to know to implement them. Thomas H. Davenport and Jeanne G. Harris divide it into two sections. The first five chapters constitute a handy guide to analytics: how high performance companies use them (and why underperforming companies do not), how to become a true analytic competitor, and how to use analytics to assess external and internal company processes. The second section gives you a roadmap to analytical competition: Why analysts are crucial to your success, the ins and outs of technology, and some thoughts about the future. The authors use many examples of true analytic competitors, such as Harrah¿s Entertainment, Google, Procter & Gamble and Amazon, to illustrate their message. We find that this interesting book is written in clear language for the general reader, but is sophisticated enough to engage those with more expertise.
    jamet123 on LibraryThing 8 months ago
    Tom and Jeanne have written an excellent new book (building on a paper they wrote some time ago) about what they call "analytic competitors", that is to say companies that use their analytic prowess not just to enhance their operations but as their lead competitive differentiator. The book discusses a number of these analytic competitors and gives an overview of how analytics can be used in different areas of the business and how you can move up the analytic sophistication scale.The book has two parts - one on the nature of analytical competition and one on building an analytic competency. The first describes an analytical competitor and how this approach can be used in both internal and external processes. The second lays out a roadmap for becoming an analytical competitor, how to manage analytical people, a quick overview of a business intelligence architecture and some predictions for the future.They define an analytical competitor as an organization that uses analytics extensively and systematically to outthink and outexecute the competition. The analytics are in support of a strategic distinctive competency and they argue, persuasively, that without a distinctive capability you cannot be an analytic competitor.The book outlines what they call four pillars of analytical competition- a distinctiive capability, enterprise-wide analytics, senior management commitment and large scale ambition. They lay out 5 stages of analytic competition from "analytically impaired" to "analytic competitor". The importance of experimentation is made clear and the book repeatedly emphasizes the need for companies and executives to be willing to run the business "by the numbers".The book is full of stories about how companies compete analytically and this is one of the book's strengths. It also has a great list of questions to ask about a new initiative and outlines a number of ways to get a competitive advantage from your data. Regardless of the competitive approach, the need for analytical executives to be willing to act on the results of analyses is made clear. The book ends with a great list of changes coming.This is a very interesting book both for those interested in competing on analytics and those interested simply in making more use of their data.
    jasonwhurley on LibraryThing 8 months ago
    I absolutely loved this book. I would have liked more examples of how to apply the knowledge they described, but there were still so many great success stories of companies who have applied data analytics. I recently got into this field and this book was very motivational and exciting!
    dvf1976 on LibraryThing 8 months ago
    More evocative of the appeal of competing on analytics than a tutorial on how to compete on analytics... Since it's a general business book, that's not really a criticism (unless the book was 5000 pages long, it can't go into too much detail)Loveman has hired into Harrah's a number of very analytical senior and middle managers. He also listed three reasons why employees could be fired from Harrah's: "... you don't harass women, you don't steal, and you've got to have a control group."- page 30
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