Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
1123544430
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
54.99
In Stock
5
1

Competitive Identity: The New Brand Management for Nations, Cities and Regions
147
Competitive Identity: The New Brand Management for Nations, Cities and Regions
147Paperback(1st ed. 2007)
$54.99
54.99
In Stock
Product Details
ISBN-13: | 9781349352432 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 12/18/2015 |
Edition description: | 1st ed. 2007 |
Pages: | 147 |
Product dimensions: | 5.98(w) x 9.02(h) x (d) |
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