Conducting Online Surveys

by Valerie M. Sue, Lois A. Ritter

Overview

Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.

Product Details

ISBN-13:	9781412992251
Publisher:	SAGE Publications
Publication date:	11/23/2011
Edition description:	Second Edition
Pages:	242
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Valerie M. Sue is a senior manager at Kaiser Permanente (KP). She manages a range of projects for KP’s Market Strategy and Sales Operations Department and provides data visualization consultation to KP executives and staff. Prior to joining KP, Sue was an associate professor of communication at California State University, East Bay. At CSU, East Bay she taught communication theory, research methods, survey research, statistics, and was the director of the Communication Department’s graduate program. She has authored numerous journal articles, book chapters, and an online survey methods text. Sue earned a Ph D in Communication from Stanford University.

Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

Table of Contents

Chapter 1. Introduction
Chapter 2. Planning the Digital Survey
Chapter 3. Sampling
Chapter 4. Writing Survey Questions
Chapter 5. Designing and Developing the Survey Instrument
Chapter 6. Conducting the Survey
Chapter 7. Processing and Analyzing the Survey Data
Chapter 8. Reporting the Survey Results
Chapter 9. Concluding Comments
Appendix A: American Association for Public Opinion Research, Code of Ethics
Appendix B: Commonly Used Survey Questions