Conferences and Conventions: A Global Industry

by Tony Rogers, Peter Wynn-Moylan

Overview

Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.

This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.

Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.

Product Details

ISBN-13:	9781032288796
Publisher:	Taylor & Francis
Publication date:	07/11/2022
Series:	Events Management
Edition description:	4th ed.
Pages:	378
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Tony Rogers has over 30 years’ experience of the international conference industry as a researcher, writer and manager of trade associations and running his own conference consultancy. He also spent 8 years as a visiting fellow at the UK Centre for Events Management (Leeds Beckett University) and is an Honorary Member of the Association of British Professional Conference Organisers (ABPCO).

Peter Wynn-Moylan, the author of Risk and Hazard Management for Festivals and Events, dovetailed a 30-year career in event operations with 20 years lecturing in event management at Southern Cross University. Now semi-retired, he provides advisory services to the world’s festival capital of Byron Bay.

Table of Contents

1.A Global Industry. 2.The Economic, Social and Environmental Impacts of Conferences and Conventions. 3.The Structure of the Conference and Conventions Industry. 4.Destinations and Venues. 5.Roles in Conference and Convention Management. 6.Winning Conference Business. 7.Designing Programmes for Conferences, Conventions and Business Events. 8.Integrating Virtual Attendance Into Face-to-Face Meetings. 9.Planning for Conference Operations. 10.Financial Management. 11.Conducting On-Site Operations. 12.Post-Event Reporting. 13.Trade Shows and Exhibitions. 14.The Future: Trends, Challenges and Opportunities.