Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.
About the Author
Bob Nelson (San Diego, CA) is founder and president ofNelson Motivation, Inc., a management training and consulting firmbased in San Diego, California. As a practicing manager and abest-selling author, he is an internationally recognized expert inthe areas of employee recognition, rewards, motivation, morale,retention, productivity, and management. He is author of thebestselling book 1001 Ways to Reward Employees (Workman)— which has sold over 1.5 million copies worldwide —and coauthor of the best-selling book Managing For Dummies,2nd Edition, with Peter Economy (Wiley), as well as 18 other bookson management and motivation.Bob has been featured extensively in the media, includingtelevision appearances on CNN, CNBC, PBS, and MSNBC; radioappearances on NPR, USA Radio Network and the Business NewsNetwork; and print appearances in the New York Times, theWall Street Journal, the Washington Post, and manymore. He writes a weekly column for American City BusinessJournals and a monthly column for Corporate Meetings &Incentives, among others.Dr. Nelson received his PhD in management from The Peter F. DruckerGraduate Management Center of Claremont Graduate University insuburban Los Angeles, and received his MBA in organizationalbehavior from The University of California at Berkeley. For moreinformation on products and services offered by Nelson Motivation,Inc. — including speaking or consulting services — call800-575-5521. Visit Bob at his Web site: www.nelsonmotivation.com.
Peter Economy (La Jolla, CA) is a freelance businesswriter and publishing consultant who is associate editor of theApex award-winning magazine Leader to Leader, and coauthorof the best-selling book Managing For Dummies, 2nd Edition,with Bob Nelson (Wiley), Giving Back with Bert Berkley(Wiley), The SAIC Solution with J. Robert Beyster (Wiley),as well as the author or coauthor of more than 30 other books on awide variety of business and other topics. Visit Peter at his Website: www.petereconomy.com and be sure to check out his Free BookProject at: www.booksforfree.org.
Table of Contents
Part I: So You Want to Be a Consultant.
Chapter 1: Introducing the Wonderful World of Consulting.
Chapter 2: Determining Whether Consulting Is Right for You.
Chapter 3: Taking the Plunge into Consulting (Or at LeastGetting Your Feet Wet).
Part II: Getting Your Consulting Business Off theGround.
Chapter 4: Setting Up Your Consulting Firm.
Chapter 5: Getting a Grip on Legalities, Finances, andEthics.
Chapter 6: Setting Your Fees.
Part III: The Short Course in Consulting.
Chapter 7: Defining the Problem and Writing a WinningProposal.
Chapter 8: Collecting the Client Data You Need.
Chapter 9: Problem-Solving and Developing Recommendations.
Chapter 10: Tell It Like It Is: Presenting YourRecommendations.
Chapter 11: Implementation: Making Your Prescriptions Stick.
Part IV: Selling Your Consulting Services.
Chapter 12: The ABCs of Selling.
Chapter 13: Getting the Word Out: Promoting Your Business.
Chapter 14: Building Business and Referrals through CurrentClients.
Chapter 15: Building Business with New Clients.
Part V: Taking Care of Business.
Chapter 16: Contracting for Business: It’s a Deal!
Chapter 17: Keeping Track of Your Time and Money.
Chapter 18: Communicating Your Way to Success.
Chapter 19: Troubleshooting Common Consulting Issues.
Part VI: Taking Your Consulting Business to the NextLevel.
Chapter 20: Building on Your Success.
Chapter 21: Advanced Pricing Strategies.
Chapter 22: Enhancing Your Image and Reputation.
Part VII: The Part of Tens.
Chapter 23: Ten Ways to Improve Your Cash Flow.
Chapter 24: Ten Effective Marketing Strategies for NewBusiness.
Chapter 25: Ten Ways to Build Business with a Client.
Most Helpful Customer Reviews
This book consists of some good information on consulting, things you would not have thought of before. However, it also contains a lot of "fluff" of issues and thoughts that really could be left out, such as where to locate your office within your home.