Consumer Behavior in the Sharing Economy: Adoption, Engagement, and Post-Usage Dynamics

by Cecilia Grieco

Overview

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries.

Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.

Product Details

ISBN-13:	9783031762789
Publisher:	Springer Nature Switzerland
Publication date:	11/30/2024
Series:	Contributions to Management Science
Edition description:	2024
Pages:	101
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Cecilia Grieco is an Associate Professor of Management at Sapienza University of Rome (Italy), where she teaches Market-Driven Management and Strategic Marketing. Her research focuses on the sharing economy from both platform and consumer perspectives. Her interests also include business model innovation, impact assessment, and inclusive marketing.

Table of Contents

1. Introduction.- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy.- 3. To share or not to share? Approaching the sharing economy.- 4. ‘Happily ever after’ The post-purchase behaviour of sharing economy consumers.