Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

by Joe Pulizzi

Hardcover(2nd ed.)

$27.00
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Available for Pre-Order. This item will be available on May 25, 2021

Overview

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content—and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

  • Identify the intersection of your expertise and your future customer’s needs
  • Determine how to "tilt" your sweet spot to find a place where little or no competition exists
  • Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Grow your business by expanding into multiple delivery channels
  • Monetize your product or service for ultimate business success
  • Understand how to sell your content asset for millions or build the business into a large enterprise
This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

Product Details

ISBN-13: 9781264257546
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/25/2021
Edition description: 2nd ed.
Pages: 368
Sales rank: 317,327
Product dimensions: 0.00(w) x 0.00(h) x 0.00(d)

About the Author

Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.

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