Content Is King: The Complete Guide to Writing Website Content That Sells

by Laura Briggs

Overview

Your brand is unique. Your website content should be, too.

Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. 

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Discover how to: 

• Build your content marketing strategy from scratch 
• Define your Unique Value Proposition and tell your own story
• Navigate Search Engine Optimization and direct high-volume traffic to your platform
• Discern your buyer’s journey to customize and enhance your patron’s experience

Take your content to new heights with top-grade editorial, today!

Product Details

ISBN-13:	9781642011173
Publisher:	Entrepreneur Press
Publication date:	04/11/2023
Pages:	174
Sales rank:	648,760
Product dimensions:	5.90(w) x 8.90(h) x 0.60(d)

About the Author

Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she’s worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd. 

Laura is faculty at Midwest Writer’s Workshop, Indiana Writer’s Center, Editorial Freelancer’s Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL

Table of Contents

Introduction

Chapter 1: Website Writing 101
Chapter 2: Website Basics and How to Write Them

Chapter 3: Defining Your Unique Value Proposition

Chapter 4: Writing Copy: Best Practices and Brand Guidelines

Chapter 5: Understanding Your Buyer's Journey

Chapter 6: Outlining and Drafting Your Website Copy

Chapter 7: SEO: Optimizing Website Content

Chapter 8: From Website to Content Marketing Strategy

Chapter 9: Blogging Basics

Chapter 10: Advanced Blogging

Chapter 11: Marketing Outreach: Other Content

Chapter 12: Outsourcing: Hiring Other Professionals

Final Thoughts

About the Author

Index