Content Strategy: Connecting the Dots between Business, Brand, and Benefits

by Rahel Anne Bailie, Noz Urbina

Overview

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Product Details

ISBN-13:	9781937434168
Publisher:	XML Press
Publication date:	12/21/2012
Pages:	306
Product dimensions:	7.50(w) x 9.25(h) x 0.64(d)