Content Strategy: Connecting the Dots between Business, Brand, and Benefits

Content Strategy: Connecting the Dots between Business, Brand, and Benefits

by Rahel Anne Bailie, Noz Urbina

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Overview

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.

Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Product Details

ISBN-13: 9781937434168
Publisher: XML Press
Publication date: 12/21/2012
Pages: 306
Product dimensions: 7.50(w) x 9.25(h) x 0.64(d)

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