Content With Purpose: Authentic Messaging and Marketing to Grow Your Business

by Shannon Emmerson

Overview

Struggling to communicate your brand's impact with clarity and confidence? Content With Purpose is the essential guide for purpose-driven businesses, B Corps, and nonprofits looking to craft messaging that builds trust, engages audiences, and drives meaningful growth.

Written by Shannon Emmerson, founder of Forge & Spark Media, a certified B Corp content marketing agency, this book offers a step-by-step approach to creating authentic, values-driven marketing that resonates. Through actionable frameworks, inspiring case studies, and real-world examples, you'll learn how to:

✅ Align your messaging with your brand's purpose and values

✅ Understand and connect with your ideal audience

✅ Develop trust-building content strategies for long-term impact

✅ Communicate your unique value with confidence and integrity

Whether you're a social entrepreneur, nonprofit leader, or marketer in the purpose-led space, Content With Purpose will help you create marketing that matters-without compromising your values.

Perfect for readers of: Building a StoryBrand by Donald Miller and The Trusted Advisor by David H. Maister. Charles H. Green & Robert M. Galford

Product Details

ISBN-13:	9781990830884
Publisher:	Prominence Publishing
Publication date:	03/07/2025
Pages:	264
Product dimensions:	6.00(w) x 9.00(h) x 0.72(d)

About the Author

Shannon Emmerson is a content strategist, agency leader, and founder of Forge & Spark Media, a Certified B Corp content marketing agency based in Vancouver, B.C. that's dedicated to helping purpose-driven brands connect, grow, and thrive.With decades of experience in internal communications, publishing, and content marketing for brands big and small, Shannon knows how to craft messaging that builds trust and creates genuine connections. She's worked with everyone from local businesses to global organizations, blending strategic smarts, creative flair, and a deep belief in marketing as a force for good.Shannon is a sought-after speaker and consultant who's passionate about helping leaders share their stories with purpose and impact. She loves nothing more than guiding purpose-driven brands to communicate authentically, inspire their audiences, and drive meaningful change.