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Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

by Nicki Krawczyk
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

by Nicki Krawczyk

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Overview

Master the strategies for successful copywriting

Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.

What sets this copywriter’s handbook apart from other copywriting books:

  • Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
  • Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you’ve learned.
  • But wait, there’s more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.

Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter’s guide.



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Product Details

ISBN-13: 9781638079477
Publisher: Callisto Media
Publication date: 01/18/2022
Pages: 158
Sales rank: 536,576
Product dimensions: 5.50(w) x 8.50(h) x 0.43(d)

About the Author

Nicki Krawczyk is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.

Table of Contents

Introduction viii

How to Use This Book x

Part 1 Copywriting 101 1

Chapter 1 Understanding Copywriting 2

Chapter 2 Copywriting in the Digital Age 11

Chapter 3 10 Hard-and-Fast Rules for Copywriting Greatness 25

Part 2 Fundamental Copywriting Strategies 35

Chapter 4 Define Your Audience 36

Chapter 5 Put Yourself in the Reader's Shoes 41

Chapter 8 Understand Your Product's Benefits and Features 46

Chapter 7 Hone Your Hook 54

Chapter 8 Keep Readers' Attention 59

Chapter 9 Structure Your Copy for Readability 64

Chapter 10 Master Your Call to Action 69

Chapter 11 Create Your Copy Doc 74

Chapter 12 Edit Like a Pro 80

Chapter 13 Train Your Brain for Copy 84

Chapter 14 Learn to Love Your Data 89

Chapter 15 Test Your Copy and Make Smart Adjustments 95

Part 3 Specific Copywriting Strategies 101

Chapter 16 Creating a Brand Voice and Tone Guide 102

Chapter 17 Writing Emails 107

Chapter 18 Crafting Email Funnels 112

Chapter 19 Writing Websites 118

Chapter 20 Writing for Digital Ad Platforms 122

Chapter 21 Tips for Writing in Any Medium 127

Chapter 22 How to Hire a Copywriter When Your Business Grows 132

A Few Last Notes 138

Resources 139

References 141

Index 142

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