Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present
This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. The case studies in this volume offers new methodologies and models for the subject of corporate patronage, going beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this book looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries. It also contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States.
1137809132
Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present
This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. The case studies in this volume offers new methodologies and models for the subject of corporate patronage, going beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this book looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries. It also contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States.
35.95 In Stock
Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

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Overview

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. The case studies in this volume offers new methodologies and models for the subject of corporate patronage, going beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this book looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries. It also contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States.

Product Details

ISBN-13: 9781501377877
Publisher: Bloomsbury Academic
Publication date: 04/08/2021
Series: Contextualizing Art Markets
Pages: 304
Product dimensions: 6.44(w) x 9.11(h) x 0.76(d)

About the Author

Kathryn Brown is Associate Professor of Art History and Visual Culture at Loughborough University, UK. Her books include Women Readers in French Painting 1870–1890 (2012), Matisse's Poets: Critical Performance in the Artist's Book (Bloomsbury, 2017) and Henri Matisse (2021). She is the series editor of Contextualizing Art Markets (Bloomsbury).

Table of Contents

List of Illustrations
Acknowledgments

Introduction

Beyond the Commercial: Corporate Patronage Reconsidered
Monica E. Jovanovich and Melissa Renn

Part I: Rethinking Corporate Patronage

Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now
Mary K. Coffey

Chapter 2: Maxfield Parrish's Creative Machinery for Transportation
Jennifer A. Greenhill

Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography
Mark Durden

Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century
Katherine L. Carroll

Part II: From Tastemaking to Marketing: Corporate Patronage Networks

Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art
Seth Feman

Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design
Elizabeth McGoey

Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s–1950s
Margaret Maile Petty

Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938–1940)
Elizabeth B. Heuer

Part III: Corporate Commissions as Branding and Public Relations

Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon
Douglas Klahr

Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953–1991
Adam Arenson

Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture
Alex J. Taylor

Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century
Daniel Haxall

Bibliography
List of Contributors

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