Courageous Marketing: The B2B Marketer's Playbook for Career Success

by Udi Ledergor

Overview

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and connecting with your audience. Packed with practical examples from the author's and top marketers' journeys building iconic brands.

Product Details

ISBN-13:	9798992178401
Publisher:	Actionable Ideas Press
Publication date:	04/10/2025
Pages:	204
Product dimensions:	5.50(w) x 8.50(h) x 0.43(d)

About the Author

Udi Ledergor served as CMO during Gong's rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers' attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. His work reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results.