Cover Your Assets and Become Your Own Liability: Self-Serving Destroys from Within

by Gene Landrum

Overview

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow
While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest of mass consumer markets. Cover Your Assets delves into how an export power became an importer in three decades through self-serving. CYA management and discusses the need for leadership transformation to return to the days of glory.
The cost of a nation's leadership adopting a take care of me now mentality is huge. When they sacrifice tomorrow for today, they have sold tomorrow. CYA includes a self-assessment on how to change personally and professionally. There is a need to zap the Yes Men in our heads and understand what makes us tick. Those who don't are hard-pressed to understand how to manage, motivate or control others.
We all have a need to feel good today but too much of today leads to too little tomorrow.

Product Details

ISBN-13:	9781600376573
Publisher:	Morgan James Publishing
Publication date:	11/01/2009
Pages:	288
Product dimensions:	5.90(w) x 8.90(h) x 0.90(d)

About the Author

Dr. Gene Landrum once managed plants in America, Europe and Asia in mass consumer market industries. Here he saw the incredible differences between American instant-gratification—quarterly reports affliction he calls it—and Asian long-term vision. He continued studying the phenomenon with his doctoral studies of "how thing tick."  He is now a professor Emeritus at Hodges Universitywhere he teaches MBS's the nuances of International Marketing, Organizational Behavior and Management.

Table of Contents

1 A CYA Game - What Makes You, Can Break You 1

2 The Power Game - A Hired Hand Affliction 21

3 The Bucks Game - Chasing Money is an Entropic Trek 49

4 The Brain Game - Mind Myopia & Tunnel Vision 67

5 The Balls Game - Greed vs. Fear Prevails in All Venues 89

6 The Passion Game - Get Excited or Change Venues 117

7 The Street Smarts Game - It's Bred Not Born 135

8 The Attitude Game - A Self-Fulfilling Prophecy 155

9 The Pitch Game - Make it Easy for 'em to say Yes! 173

10 Superstars Begin at the End - And then work back to the Beginning 189

11 Never, Ever Listen to an Expert - They're lost in their own Reverie 205

12 The Bottom Fuel's the Trek to the Top - Breakdown = Breakthrough 217

13 We Always Get What We Expect - Be careful what you wish for 235

Epilogue: Personal Transformation - Fame & Fortune are Attributes of Positive Mindsets 253

Transformation Self-Assessment - What Makes You Tick? 257

About the Author 259

General References 261

Index 269