Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull, Amy Wallace


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Product Details

ISBN-13: 9780812993011
Publisher: Random House Publishing Group
Publication date: 04/08/2014
Pages: 368
Sales rank: 34,197
Product dimensions: 6.20(w) x 9.40(h) x 2.20(d)

About the Author

Ed Catmull is co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife and children.
Amy Wallace is a journalist whose work has appeared in GQ, The New Yorker, Wired, Los Angeles Times, and The New York Times Magazine. She currently serves as editor-at-large at Los Angeles Times magazine. Previously, she worked as a reporter and editor at the Los Angeles Times and wrote a monthly column for The New York Times Sunday Business section. She lives in Los Angeles.

Read an Excerpt

Chapter 1

Excerpted from "Creativity, Inc."
by .
Copyright © 2014 Ed Catmull.
Excerpted by permission of Random House Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Introduction: Lost and Found ix

Part I Getting Started 1

Chapter 1 Animated 3

Chapter 2 Pixar Is Born 21

Chapter 3 A Defining Goal 45

Chapter 4 Establishing Pixar's Identity 66

Part II Protecting the New 83

Chapter 5 Honesty and Candor 85

Chapter 6 Fear and Failure 106

Chapter 7 The Hungry Beast and the Ugly Baby 129

Chapter 8 Change and Randomness 145

Chapter 9 The Hidden 167

Part III Building and Sustaining 187

Chapter 10 Broadening Our View 189

Chapter 11 The Unmade Future 223

Part IV Testing What We Know 241

Chapter 12 A New Challenge 243

Chapter 13 Notes Day 275

Afterword: The Steve We Knew 297

Starting Points: Thoughts for Managing a Creative Culture 315

Acknowledgments 321

Index 325

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration 4.3 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
This truly is one of the best books I've ever read on how to manage creative people well. But there's so much more to it than that. It's entertaining. It's engaging. It's educational. It made me want to work for Pixar. They put as much thought into how their employees interact and engage with each other as they do their next script and movie idea. This book is truly inspiring. READ IT.
jonpeske More than 1 year ago
Wow!  This book is amazing.  I am in education, but it think the principles he describes about  how to run a company where you empower good people to strive for excellence  have broad application.  If you have ever wondered how Pixar has managed to have 14 successive number one movies, you will want to read this.  
amiedie More than 1 year ago
This holds your attention from the start. If you have followed along with the animation story at all then the details add rich color to the history of the films produced and the growth of the industry. I found it to be captivating, even if you had never seen a Pixar film the story is filled with the sense of working to bring to life ideas that are only imagined. The success of the company is secondary to the struggles and the growth of the individuals who championed a new way of making films come to life.
Anonymous More than 1 year ago
A very enjoyable book! I learned a lot about how much thought and work goes into creating a high quality animated film and about some really interesting management techniques being used at Pixar. Other companies, not just creative companies, should consider using some of these management techniques as well.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book makes me want to dance a happy little jig. Thank you for allowing me to swing from the tip of a star!
Anonymous More than 1 year ago