Crisis Proofing: How to Save Your Company from Disaster

by Tony Jaques

Overview

All organizations- regardless of size, structure or nature of business are vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organization is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organizations, as well as institutions such as hospitals and schools.

Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognize that a crisis is one of the greatest financial and reputational risks to an organization. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimize the damage if a crisis should occur.

The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organization), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders.

Product Details

ISBN-13:	9780190303365
Publisher:	Oxford University Press
Publication date:	02/28/2017
Pages:	240
Product dimensions:	6.00(w) x 8.90(h) x 0.70(d)

About the Author

Tony Jaques, Consultant and Managing Director, Issue Outcomes P/L

Tony Jaques is a consultant specialising in issue and crisis management, and lectures at RMIT and Swinburne University. He is also the Managing Director of Issue Outcomes P/L.

Table of Contents

1. Why crisis proofing is important2. Opportunity and the penalty for bad behaviour3. The high cost of not crisis proofing4. How to know a crisis is coming5. Getting the language right6. Fitting it all together7. Actions you can take to prevent a crisis happening in the first place8. Taking a strategic approach9. Things you can do to prepare for the obvious crises10. Putting the crisis plan together11. How to minimise damage when a crisis strikes12. What to do after the crisis seems to be over13. No, its not just about facts and data14. No, its not just about the law either15. Why lawyers dont like you to apologise16. Social media: both a strength and a threat17. Social media: do it fast and do it right18. Managing crises across borders19. Recognising and responding to cross-border crises20. Its all about leadership