Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore Narrated by Mike Chamberlain

Overview

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Editorial Reviews

MARCH 2013 - AudioFile

The high-tech marketing guru’s conversational writing is well served by Mike Chamberlain, an amiable voice pro whose natural enthusiasm and sensitive phrasing make this production fun to hear. It’s hard to imagine another narrator being more in sync with this book’s dot-com insights and youthful vibe. The chasm, says Moore, is the period between the time a groundbreaking tech product is bought by pioneer enthusiasts and the time it becomes a mass-market commodity for customers whose needs are often different from those of early adopters. Though CROSSING THE CHASM is aimed at CEOs and marketing execs, the book’s sweeping observations and fascinating review of game-changing innovations over the past 20 years will also be useful to investors and everyday consumers of high-tech products. T.W. © AudioFile 2013, Portland, Maine

MARCH 2013 - AudioFile

The high-tech marketing guru’s conversational writing is well served by Mike Chamberlain, an amiable voice pro whose natural enthusiasm and sensitive phrasing make this production fun to hear. It’s hard to imagine another narrator being more in sync with this book’s dot-com insights and youthful vibe. The chasm, says Moore, is the period between the time a groundbreaking tech product is bought by pioneer enthusiasts and the time it becomes a mass-market commodity for customers whose needs are often different from those of early adopters. Though CROSSING THE CHASM is aimed at CEOs and marketing execs, the book’s sweeping observations and fascinating review of game-changing innovations over the past 20 years will also be useful to investors and everyday consumers of high-tech products. T.W. © AudioFile 2013, Portland, Maine

Product Details

BN ID:	2940173658715
Publisher:	HarperCollins
Publication date:	12/11/2012
Series:	Collins Business Essentials
Edition description:	Unabridged

Videos