Crossing the Digital Faultline (Second Edition): 10 Rules of Highly Successful Leaders in Digitalization

by Sri Manchala

Overview

REDEFINING BUSINESS ECOSYSTEMS
For three decades, changes powered by digitalization have swept across industries throughout the world. These changes on the Digital Faultline have reframed business paradigms and brought radical “digital transformation” to established business ecosystems.
No enterprise is immune to these dramatic and deeply intertwined shifts. But despite enormous leadership efforts, financial investments, and technology implementations, 93 percent of organizations fail to adapt to evolving customer behavior, new technologies, and disruptive competition that threaten their growth.
Combining data from 5,000+ companies and more than two decades of leadership experience, Sri Manchala deconstructs the underlying transformational forces, now made worse by the COVID pandemic.

The single most important factor for success is leadership—and a seismic shift in mindset. Manchala presents a new leadership persona for the Digital Age—the Methodical Innovator. In Crossing the Digital Faultline, Manchala explains the new rules governing life on the Digital Faultline and demonstrates how a mastery of those rules powers the success of the 7 percent.
Manchala proposes that the Methodical Innovator persona for the digital era comes to life through constant practice and therefore anyone determined to succeed can adapt their personality. Manchala provides an invaluable 120-day playbook for transitioning to this new persona, including techniques for getting teams beyond the Faultline and providing crisis-proof leadership.

Product Details

ISBN-13:	9781950863747
Publisher:	Forbesbooks
Publication date:	06/29/2021
Edition description:	2nd ed.
Pages:	344
Product dimensions:	6.54(w) x 9.29(h) x 0.87(d)

About the Author

SRI MANCHALA is CEO of Trianz—a highly specialized digital transformation services firm headquartered in Silicon Valley and serving leading global corporations across multiple industries. Crossing the Digital Faultline: 10 Rules Of Highly Successful Leaders In Digitalization is a synthesis of insights from multiyear Trianz research and the firm’s ongoing partnerships with clients in their multiyear digital transformations.

Prior to founding Trianz, Manchala worked with KPMG’s high technology practice and with Cisco Systems in Information Technology. Manchala is an alumnus of the National Defense Academy in India and served in the Special Forces in the Indian Army. He obtained an MBA in International Business and Strategy at the University of Southern California’s Marshall School of Business, where he is now on the Board of Leaders.

Table of Contents

INTRODUCTION PART I: THE DIGITAL FAULTLINE On the Faultline—Forty-Eight Hours in Tokyo Forces Beneath the Digital Faultline Digital, Digital Transformation, and Business Transformation Windows of Opportunity or Windows of Crisis Stages of Evolution and Digital Champion Companies PART II: THE 10 RULES OF HIGHLY SUCCESSFUL LEADERS IN THE DIGITAL AGE INTRODUCTION TO THE 10 RULES OF HIGHLY SUCCESSFUL DIGITAL LEADERS Prioritize Customer Centricity over Competitive Differentiation Replace Assumptions with Data Analysis Disrupt Yourself Before Hi-Tech Does It for You Insist on Technology-Enabled Value Propositions Break Functional Silos to Become an Experience-Driven Organization To Be an Effective Business Leader, Learn about Digital Technologies Strategize and Execute in Quick Iterations Technology Does Not Make Transformations Effective—People Do! Measure KPIs and Do Not Stop after Crossing the Faultline Be Aggressive but Set Realistic Stakeholder Expectations PART III: THE PERSONA OF SUCCESSFUL LEADERS IN THE DIGITAL AGE The Leadership Persona The Persona of the Methodical Innovator PART IV: APPLYING THE 10 RULES: THE METHODICAL INNOVATOR’S PLAYBOOK Introduction to the Methodical Innovator’s Playbook Adopting the Habits of Methodical Innovators Develop a Data-Driven Digital Vision, Strategy, and Priorities Practicing the 10 Rules during Execution Cycles Develop a Team of Methodical Innovators MEASURING PROGRESS AND CROSSING THE FAULTLINE THERE IS NO FINISH LINE FOR WINNERS— TRANSFORMING BEYOND THE FAULTLINE APPENDIX ABOUT THE AUTHOR ACKNOWLEDGMENTS

Editorial Reviews

FOR MORE THAN THREE DECADES, CHANGES POWERED BY DIGITALIZATION HAVE BEEN SWEEPING ACROSS HUMAN, PLANT, AND ANIMAL ECOSYSTEMS, GOVERNMENTS, AND INDUSTRIES THROUGHOUT OUT THE WORLD.
These changes manifest in various forms— in new social behaviors, revolutionary products and services, and entirely new technology companies that are upending established business paradigms.
No business is immune to these dramatic, foundational, and deeply intertwined shifts. More than 90 percent of organizations show poor results in adapting to the rapidly changing business environment, and 30 percent of companies will likely cease to exist by the end of this decade.
In Crossing the Digital Faultline, business model expert Sri Manchala shares a data-driven understanding of the upheavals of the digital transformation game, what he calls the Digital Faultline, and provides management tools to help business leaders to chart their course for success in the face of this global digitalization transformation.

From the Publisher