The easy way to get started in crowdfund investing
Crowdfund investing (CFI) is going to be the next big thing onWall Street. U.S. investment banks, brokerage houses, and lawfirms are gearing up for the creation and regulation of newfinancial products that will be available to the general publicstarting in early 2013. The introduction of these productswill revolutionize the financing of small businesses and startupsfor these key reasons:
- Entrepreneurs and small business owners, who have haddifficulty obtaining capital through traditional means (such asbank loans and angel investors) in recent years, will have accessto investors around the world through social media.
- For the first time, investors (so-called unqualifiedinvestors) will be able to purchase an equity stake in abusiness or new investment vehicle.
The Securities and Exchange Commission (SEC) is overseeing thecreation of online portals that will allow entrepreneurs and smallinvestors to connect. When these portals go live in 2013,Crowdfund Investing For Dummies will be on the front line toeducate business owners, other entrepreneurs, and investorsalike.
Crowdfund Investing For Dummies will walkentrepreneurs and investors, like yourself, through this newinvesting experience, beginning with explaining how and why CFIdeveloped and what the 2012 JOBS says about CFI.
Entrepreneurs will find out how much funding they canrealistically raise through CFI; how to plan and launch a CFIcampaign; how to manage the crowd after a campaign is successful;and how to work within the SEC’s regulations at everystage.
Investors will discover: the benefits and risks of CFI;how much they can invest; how a CFI investment may fit into abroader investment portfolio; how to provide value to the businessor project being funded; and how to bow out of an investment whenthe time is right.
Crowdfund Investing For Dummies is an indispensableresource for long time investors and novice investors alike.
About the Author
Sherwood Neiss, Jason W. Best, and Zak Cassady-Dorion are the founders of Startup Exemption (developers of the crowdfund investing framework used in the 2012 JOBS Act). They deeply understand the process, rules, disclosures, and risks of capital formation from both the entrepreneur's and the investor's points of view.
Table of Contents
Part I: Tapping the Potential of Crowdfund Investing7
Chapter 1: The Crowd’s in Your Corner: Funding orInvesting in a Business 9
Chapter 2: Tracing the Origins of Crowdfund Investing 23
Chapter 3: Raising Capital for Your Startup or Small Businesswith Crowdfund Investing 41
Chapter 4: Becoming Part of the Crowd: Investing with Caution67
Part II: Planning Your Crowdfund Investing Campaign 83
Chapter 5: Defi ning Your Goals and Financial Needs 85
Chapter 6: Focusing on Your People: Building Your Crowd and YourTeam 109
Chapter 7: Picking a Powerful Crowdfund Investing Platform127
Chapter 8: Networking Your Way to Successful Funding 141
Part III: Managing Your Crowdfund Investing Campaign 155
Chapter 9: Making Your Pitch 157
Chapter 10: Troubleshooting Campaign Problems 177
Chapter 11: Moving Forward When You Reach Your Funding Target191
Part IV: Running Your Business with Your Investors inMind 207
Chapter 12: Communicating with Your Investors 209
Chapter 13: Crowd Mentality: Staying Afl oat in the Face ofInvestor Revolt 219
Chapter 14: Knowing Your Options If Your Plans Go Astray 231
Part V: Becoming a Crowdfund Investor 243
Chapter 15: Evaluating Crowdfund Investing Opportunities 245
Chapter 16: Committing Your Capital 259
Chapter 17: Adding Value: Playing the Right Role as an Investor271
Chapter 18: Exiting a Crowdfund Investment 283
Part VI: The Part of Tens 293
Chapter 19: Ten Best Practices for a Crowdfund InvestingCampaign 295
Chapter 20: Ten Reasons Every Country Should Consider CrowdfundInvesting 301
Chapter 21: Ten Crowdfunding Cases 309
Chapter 22: Ten Stories That Inspire 315
Appendix: Resources 321
Most Helpful Customer Reviews
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