This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
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About the Author
Martin J. Gannon (PhD, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon
Table of ContentsPART ONE: METAPHORS AS CRITICAL AND NECESSARYMetaphors We Live By - George Lakoff and Mark JohnsonWhy Metaphors Are Necessary and Not Just Nice - Andrew OrtonyPART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORSEdward Hall's Multiple Metaphors Research Translation and ExtensionThe Confucius Connection - Geert Hofstede and Michael Harris Bond From Cultural Roots to Economic GrowthThe Work of Geery Hofstede CommentaryBasic Types of Human Relations, Collectivism and Individualism Research TranslationFrench Wine An Illustration of a Cultural MetaphorPART THREE: WINNERS AND LOSERSSamuel P Huntington's 'The Clash of Civilizations' Research Translation and CommentarPowershift and the Assumed Decline of Nations Research Translation and CommentaryPART FOUR: SYMBOLISM OF CULTURAL METAPHORSFootball Games and Rock Concerts - Susan P Montague and Robert Morais The Ritual Enactment of American Success ModelsBowling Alone - Robert D Putnam America's Declining Social CapitalThe Persistence of Cultural Stability Applying the Fiske Framework to North and South ItalyThe Balinese Cockfight Research TranslationNegotiating with 'Romans' - Stephen E WeissPART FIVE: METAPHORICAL APPLICATIONSLanguage Shock - Michael Agar Understanding the Culture of ConversationStages in Cross Cultural Collaboration - William H NewmanThe Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew ChanMetaphors for Change - Craig L Pearce and Charles P Osmond The ALPs Model of Change Management