ISBN-10:
0761913378
ISBN-13:
9780761913375
Pub. Date:
08/08/2000
Publisher:
SAGE Publications
Cultural Metaphors: Readings, Research Translations, and Commentary / Edition 1

Cultural Metaphors: Readings, Research Translations, and Commentary / Edition 1

by Martin J. Gannon
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Overview

This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.


Product Details

ISBN-13: 9780761913375
Publisher: SAGE Publications
Publication date: 08/08/2000
Edition description: New Edition
Pages: 272
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Martin J. Gannon (PhD, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon

Table of Contents

PART ONE: METAPHORS AS CRITICAL AND NECESSARY
Metaphors We Live By - George Lakoff and Mark Johnson
Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony
PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS
Edward Hall's Multiple Metaphors
Research Translation and Extension
The Confucius Connection - Geert Hofstede and Michael Harris Bond
From Cultural Roots to Economic Growth
The Work of Geery Hofstede
Commentary
Basic Types of Human Relations, Collectivism and Individualism
Research Translation
French Wine
An Illustration of a Cultural Metaphor
PART THREE: WINNERS AND LOSERS
Samuel P Huntington's 'The Clash of Civilizations'
Research Translation and Commentar
Powershift and the Assumed Decline of Nations
Research Translation and Commentary
PART FOUR: SYMBOLISM OF CULTURAL METAPHORS
Football Games and Rock Concerts - Susan P Montague and Robert Morais
The Ritual Enactment of American Success Models
Bowling Alone - Robert D Putnam
America's Declining Social Capital
The Persistence of Cultural Stability
Applying the Fiske Framework to North and South Italy
The Balinese Cockfight
Research Translation
Negotiating with 'Romans' - Stephen E Weiss
PART FIVE: METAPHORICAL APPLICATIONS
Language Shock - Michael Agar
Understanding the Culture of Conversation
Stages in Cross Cultural Collaboration - William H Newman
The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan
Metaphors for Change - Craig L Pearce and Charles P Osmond
The ALPs Model of Change Management

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