Culture and Consumption II: Markets, Meaning, and Brand Management

Culture and Consumption II: Markets, Meaning, and Brand Management

by Grant David McCracken
Pub. Date:
Indiana University Press


View All Available Formats & Editions
Current price is , Original price is $20.95. You
Select a Purchase Option
  • purchase options
    $16.76 $20.95 Save 20% Current price is $16.76, Original price is $20.95. You Save 20%.
  • purchase options
    $11.63 $20.95 Save 44% Current price is $11.63, Original price is $20.95. You Save 44%.
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options


Culture and Consumption II: Markets, Meaning, and Brand Management

A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken’s previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Product Details

ISBN-13: 9780253217615
Publisher: Indiana University Press
Publication date: 05/01/2005
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.74(d)

About the Author

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Table of Contents


I. Introduction
1. Living in the Material World
2. On Oprah
II. Homes
3. The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo economicus
4. Homeyness: A Cultural Account of One Constellation of Consumer Goods and Meanings
III. Automobiles
5. Calling Grease
6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
IV. Celebrities
7. Marilyn Monroe, Inventor of Blondness
8. Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
V. Museums
9. The Strange Power of Uncle Meyer's Wallet
10. Culture and Culture at the Royal Ontario Museum: An Anthropological Approach to a Marketing Problem
VI. Advertising
11. Taking Madison Avenue by Storm
12. Advertising: Meaning versus Information
VII. Marketing
13. Sarah Zupko, Meet Mrs. Woolworth
14. Meaning-Management: An Anthropological Approach to the Creation of Value


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews