Culture Built My Brand: The Secret to Winning More Customers Through Company Culture

by Mark Miller, Ted Vaughn

Overview

Unleash the power of your culture.

Propel your brand forward.

Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.

Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your road map to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.

Product Details

ISBN-13:	9781637551417
Publisher:	Amplify Publishing
Publication date:	11/02/2021
Pages:	208
Product dimensions:	5.50(w) x 8.25(h) x (d)

About the Author

Mark Miller leads brand strategy and marketing transformation at Historic Agency, a brand strategy shop helping purpose-driven organizations build brands that matter through culture, marketing, and design. Mark has led nearly 100 rebrands. Culture Built My Brand documents his extensive experience and his belief that culture is the foundation of every successful brand.

Ted Vaughn leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. He has served over 100 for-profit and nonprofit brands. His passion is to serve executive leaders by helping them align everything they do to build their brand from the inside out. Culture Built My Brand is Ted’s playbook for equipping leaders to be agents of cultural change in their organization.

Table of Contents

Foreword ix

Introductin 10

Part 1

Chapter 1 How Culture Eats Brand 13

Chapter 2 Are You Keeping Your Promise? 33

Part 2

Chapter 3 Principles Actions Speak Louder Than Words 49

Chapter 4 Architecture The Structures That Support Your People 71

Chapter 5 Rituals Experiences That Energize Your People 99

Chapter 6 Lore The Sticky Stories That Shape Us 121

Chapter 7 Vocabulary Words Create Worlds 145

Chapter 8 Artifacts The Look and Feel of Culture 161

Conclusion 179

Acknowledgments 187