Customers the Day After Tomorrow: How to Attract Customers in a World of AIs, Bots, and Automation

by Steven Van Belleghem

Overview

• Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization
• With a chapter by expert Peter Hinssen

Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the 'internet of things', virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatization the most important question remains: how can I be customer-oriented?

"Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic style: with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor." - Anthony Belpaire, Google

Website: stevenvanbelleghem.com
Youtube: StevenVanBelleghem/videos
Twitter: @StevenVBe

Product Details

ISBN-13:	9789401445214
Publisher:	Lannoo International
Publication date:	03/20/2018
Pages:	240
Product dimensions:	7.90(w) x 9.60(h) x 0.90(d)

About the Author

Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award for 'Best Marketing Book of 2015'. Over 75,000 copies of his books were sold. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School. Steven's earlier works When Digital Becomes Human, The Conversation Manager and The Conversation Company have been translated to English.