Cutlip and Center's Effective Public Relations / Edition 11

by Glen Broom, Bey-Ling Sha

Overview

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Product Details

ISBN-13:	9780132669153
Publisher:	Pearson Education
Publication date:	06/22/2012
Pages:	456
Product dimensions:	7.80(w) x 9.90(h) x 0.90(d)

Table of Contents

Brief Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

• Chapter 1: Introduction to Contemporary Public Relations
• Chapter 2: Practitioners of Public Relations
• Chapter 3: Organizational Settings
• Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

• Chapter 5: Professionalism and Ethics
• Chapter 6: Legal Considerations
• Chapter 7: Theory: Adjustment and Adaptation
• Chapter 8: Theory: Communication and Public Opinion
• Chapter 9: Internal Relations and Employee Communication
• Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

• Chapter 11: Step One: Defining Public Relations Problems
• Chapter 12: Step Two: Planning and Programming
• Chapter 13: Step Three: Taking Action and Communicating
• Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

• Chapter 15: Business and Industry
• Chapter 16: Government and Politics
• Chapter 17: Military Public Affairs
• Chapter 18: Nonprofits and NGOs
• Chapter 19: Health Care
• Chapter 20: Education
• Chapter 21: Associations and Unions