Data Visualization for Business Decisions: A Laboratory Manual
No detailed description available for "Data Visualization for Business Decisions".
1137482220
Data Visualization for Business Decisions: A Laboratory Manual
No detailed description available for "Data Visualization for Business Decisions".
49.95 In Stock
Data Visualization for Business Decisions: A Laboratory Manual

Data Visualization for Business Decisions: A Laboratory Manual

by Andres Fortino
Data Visualization for Business Decisions: A Laboratory Manual

Data Visualization for Business Decisions: A Laboratory Manual

by Andres Fortino

Paperback(3rd ed.)

$49.95 
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Overview

No detailed description available for "Data Visualization for Business Decisions".

Product Details

ISBN-13: 9781683925958
Publisher: Mercury Learning and Information
Publication date: 07/01/2020
Edition description: 3rd ed.
Pages: 150
Product dimensions: 7.00(w) x 9.00(h) x (d)

About the Author

Fortino Andres :

Andres Fortino, PhD holds an appointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers, and has received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures.

Table of Contents

Preface ix

Chapter 1 The Labs 1

The Lab Exercises 2

Chapter 2 The Case Study 5

The Case Study 6

Chapter 3 The Analysis Tool 9

An Analysis Tool for Visuals 10

Chapter 4 Story 15

Visual Story Telling 16

Exercise 1 Creating Visual Stories 19

Exercise 2 Use as a Prop 22

Exercise 3 Emulating Storytellers 25

Chapter 5 Signs 29

Signs and Sign Making 30

Exercise 4 Using Signs 32

Exercise 5 Communications Systems 35

Exercise 6 Functional Design 38

Chapter 6 Purpose 43

Design with Purpose 44

Exercise 7 Information Needs 46

Exercise 8 Audience Characteristics 49

Exercise 9 Framed Analytical Questions 52

Chapter 7 Perception 57

Perception 58

Exercise 10 The Eye-Brain Connection 61

Exercise 11 Gestalt Principles of Perception 64

Exercise 12 Quality Matters 67

Chapter 8 Method 71

Method 72

Exercise 13 Using Color 74

Exercise 14 Chart Junk 77

Exercise 15 Titling Charts 81

Chapter 9 Charts 85

Charts 86

Exercise 16 Using the Right Chart 88

Exercise 17 Chart Selection 91

Exercise 18 Tables 94

Chapter 10 Case Study Document 99

Chapter 11 Case Study Solution - An Expert Opinion 107

The Six Dimensions 108

Appendix: Analysis of Additional Case Slides 117

Analysis of Additional Case Study Slides 118

Slide 3 - The Big Dip 119

Slide 4 - The Benefit to Millions 125

Slide 6 - The Real Reason for the Fall in Poverty Levels 131

Slide 9 - The Rest of the World 137

References 143

Index 147

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