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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption

By Royce Yuen
eBook
$55.99
By Royce Yuen
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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this const...

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BusinessEconomicsEconomics - General & Miscellaneous