Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

by James A. Pooler

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Product Details

ISBN-13: 9781138739352
Publisher: Taylor & Francis
Publication date: 11/30/2017
Series: Routledge Revivals Series
Pages: 146
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

James A. Pooler has been a Professor in the Department of Geography at the University of Saskatchewan in Saskatoon, Canada, since 1983. He holds seminars in population geography (including demography), introductory economic geography, and statistics. His published writing to date includes scientific research articles and chapters in books. He has also published a previous book with Ashgate entitled ’Hierarchical Organization in Society: A Canadian Perspective.’ Professor Pooler is presently editor-in-chief of the international journal ’Geographical & Environmental Modelling.’

Table of Contents

Contents: Demographics and shopping: introduction; The young parenting and infant demographic: time-pressed; Young children: the end of the age of innocence; Pre-teens: the shopping pressures of growing up; Teens: shopping for an identity; The young single demographic: shopping for self-esteem; The young married democratic: shopping as grown-ups; The busy demographic: the most important group; The baby boomers: shopping for emotional reasons; Conclusion; Index.

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