From the Publisher
“The world around you – and your business – is filled with uncertainty. But, within that uncertainty exist enumerable opportunities to design (or redesign) game-changing businesses. These opportunities are there for the taking, if you know how to look for them.” —Design A Better Business
“The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that’s not grounded on that, you’re building the business on sand.” —Corey Ford, Founder and Managing Director, Matter Ventures
“Designers learn that you don’t have to wait for someone else to make changes. In the context of sustainability and resource scarcity, we need 6 billion more people that think like this to make positive change. Let’s introduce the design process to education, in kindergarten and on up. Somewhere between kindergarten and twelfth grade, we tell them that they can’t do this anymore.” —Nathan Shedroff, Founding Director, Design MBA Program
“Using the 5 bold steps vision we were able to co-create our “strategy on a page,” linking the purpose and vision to clear strategic priorities provided clear direction, and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today.” —Dorothy Hill, VP, Strategy, ING Bank
“Taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply “get.” Welcome to a whole new way of looking at design in business.” —Dan Roam, Author, The Back of the Napkin
“Story” has become a buzzword, but that’s just story with a little “s.” What I’m talking about is story with a big “S”: the art of communicating your ideas using a persuasive narrative structure. It’s a story that has a beginning, middle, and end, and uses dramatic principles of tension and contrast to move your audience to a different state of thinking, feeling, and acting.” —Nancy Duarte, Author, Founder, CEO, Duarte Design
“Nowadays an increasing number of business schools are teaching business model innovation as well as the tools for design and innovation. But we are still very much at the start.” —Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design
