Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
¿ Learn the three main strategies to help people change behavior
¿ Identify behaviors your target audience seeks to change-and obstacles that stand in their way
¿ Develop effective designs that are enjoyable to use
¿ Measure your product's impact and learn ways to improve it
¿ Combine behavioral science with data science to pinpoint problems and test potential solutions
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
¿ Learn the three main strategies to help people change behavior
¿ Identify behaviors your target audience seeks to change-and obstacles that stand in their way
¿ Develop effective designs that are enjoyable to use
¿ Measure your product's impact and learn ways to improve it
¿ Combine behavioral science with data science to pinpoint problems and test potential solutions
Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
¿ Learn the three main strategies to help people change behavior
¿ Identify behaviors your target audience seeks to change-and obstacles that stand in their way
¿ Develop effective designs that are enjoyable to use
¿ Measure your product's impact and learn ways to improve it
¿ Combine behavioral science with data science to pinpoint problems and test potential solutions
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
¿ Learn the three main strategies to help people change behavior
¿ Identify behaviors your target audience seeks to change-and obstacles that stand in their way
¿ Develop effective designs that are enjoyable to use
¿ Measure your product's impact and learn ways to improve it
¿ Combine behavioral science with data science to pinpoint problems and test potential solutions
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Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition
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$24.99
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Product Details
| BN ID: | 2940159783974 |
|---|---|
| Publisher: | Ascent Audio |
| Publication date: | 07/25/2023 |
| Edition description: | Unabridged |
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