Developer Relations: How to Build and Grow a Successful Developer Program

by Caroline Lewko, James Parton

Overview

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.

It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.

InDeveloper Relations, you’ll find the answers to the following questions:

• How do we convince stakeholders to support a program?
• How do we go about creating a program?
• How do we make developers aware of our offer?

• How do we stand out from the crowd?
• How do we get developers to use our products?
• How do we ensure developers are successful using our products?
• How do we measure success?
• How do we maintain the support of our stakeholders?

After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.

What You Will Learn

• Discover what developer relations is and how it contributes to a company’s success
• Launch a DevRel program
• Operate a successful program
• Measure the success of your program
• Manage stakeholders

Who This Book Is For

Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.

Product Details

ISBN-13:	9781484271636
Publisher:	Apress
Publication date:	09/16/2021
Edition description:	1st ed.
Pages:	306
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

James Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum.

Caroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning.

Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.

Table of Contents

Part 1: Developing a Common Understanding.- 1. What is Developer Relations?.- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer.- 4. The Value of the Developer Economy.- Part 2: The Key Differentiators of Developer Relations.- 5. The Audience: Developers.- 6. Developers as Decision Makers.- 7. Developer First & Dev Plus.- 8.Business Models.- 9. Developer Products.- Part 3: Alignment on Goals.- 10. Corporate Alignment.- 11. Program Goals.- Part 4: Go to Market/Strategy Activation.- 12. Developer Segmentation.- 13. Developer Personas.- 14. Developer Messaging.- 15. The Developer Journey.- 16. Discover.- 17. Developer Experience.- 18. Evaluate.- 19. Learn.- 20. Build.- 21. Scale.- 22. Communities.-Part 5: Measure.- 23. Metrics.- Part 6: Growing Your Program.- 24. Team.- 25. Program Maturity.- 26. What Comes Next?.- Appendix.