Developing Strategies for International Business: The WRAP Process

by J. Gillon, L. Pearson

Overview

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.

Product Details

ISBN-13:	9781349517121
Publisher:	Palgrave Macmillan UK
Publication date:	09/21/2004
Edition description:	1st ed. 2004
Pages:	180
Product dimensions:	5.51(w) x 8.50(h) x 0.02(d)

About the Author

J. ANGUS GILLON, originator of the WRAP process, is a professional management consultant whose career has spanned an entire generation. During this time he has addressed critical management and strategic issues with major corporations and smaller companies, and now focuses most of his activity on guidance in global and international strategy and marketing.

LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets.

Table of Contents

International Business: Rationale Overview of the WRAP Process International Business Cultures Understanding International Customers Building a Foundation Information Development Analysis and Strategic Prioritization Routes to Market Building a Strategy Strategy Implementation and Management

Editorial Reviews

'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK

'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association

From the Publisher