Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's search for meaning

by Volker (Editor)

Overview

From the outside, logotherapy and Red Bull seem to have little in common.

Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

Product Details

ISBN-13:	9783967041293
Publisher:	Benevento
Publication date:	10/17/2023
Pages:	220
Product dimensions:	5.75(w) x 8.25(h) x (d)

About the Author

Volker Viechtbauer was a close companion of Dietrich Mateschitz for many years. He is not only familiar with his biography but also with his fascination for the thinking and ideas of Viktor Frankl. Volker Viechtbauer himself is an avid reader of literature and non-fiction. He lives with his family near Salzburg.