Digging Deeper: How Purpose-Driven Enterprises Create Real Value

Digging Deeper: How Purpose-Driven Enterprises Create Real Value


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Product Details

ISBN-13: 9781783535392
Publisher: Taylor & Francis
Publication date: 01/31/2017
Pages: 272
Product dimensions: 5.80(w) x 8.20(h) x 0.70(d)

About the Author

Dietmar Sternad is Professor of International Management at Carinthia University of Applied Sciences.

James J. Kennelly is Professor of International Business & Management, Skidmore College.

Finbarr Bradley is a Lecturer and former Professor at University College Dublin Smurfit Graduate Business School.

Table of Contents

Figures viii

Foreword ix

Preface xiii

1 In search of real value 1

"The world's dumbest idea" 5

The real meaning of value 9

A tree full of value 11

The business case for creating real value 16

The roots of creating real value 20

From bottom line to betterment 30

2 Long-term orientation: creating value for generations 33

Over 250 years of real value creation at Faber-Castell 35

Eternity as the business horizon in a Benedictine monastery 48

Beyond monks and aristocrats 56

3 Lasting relationships: cooperation instead of competition 63

Cooperative firms 66

"Humanity at work" - the Mondragon Corporation 70

Equal Exchange: small farmers, big change 81

Conclusion 86

4 Local roots: the place-based enterprise 89

Inis Meáin and the power of place 94

Traditional chíc: Inis Meáin Restaurant & Suites 101

The power of place in a globalizing age 105

The place-based enterprise 116

5 Limits recognition: self-restraint works wonders 121

Limits of the environment 125

Limits of people 132

Limits to inequality 136

Limits to growth 139

Less is more 148

6 Learning community: rooting innovation in meaning 152

Illycaffè quality as purpose 156

CHCA: cooperating in care 171

Learning to innovate 179

7 Leadership responsibility: individuals who make a difference 187

The man who turned the desert into a garden 190

A global community of gardeners 201

The qualities of responsible leaders 212

8 Conclusion: business for a better life 216

A different yardstick for business success 220

A new narrative 223

Endnotes 229

References 232

About the authors 251

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