Every year, perhaps even every week, there is some new gadget, device, service, or other digital offering intended to make our lives easier, better, more fun, or more instantaneousmaking it that much harder to question how anything digital can be bad for us. Digital has created some wonderful things and we can hardly imagine life without them. But digitalthe most relentless social and economic juggernaut humanity has unleashed in centuriesis also destroying much we had taken for granted. And what is your place in this brave new world?
In Digital Is Destroying Everything, futurist and digital marketing consultant Andrew Edwards tours the “blasted heath” digital is leaving behind and takes a fearless look at the troubled landscape that may lie ahead. The book is not, despite its title, a dystopian rant against all things digital and technological. Instead, expect to find a lively investigation into the ways digital has opened us to new and sometimes quite wonderful experiences, driven down costs for consumers, and given information a chance to be free. But the book also takes a clear-eyed look at many of the good (and sometimes bad) thingsbusinesses and behaviorsdigital has destroyed, and how the world may be diminished, compromised, and altered forever in its wake. This tour of the effects of digital technologies on our lives is sure to raise questions, touch a nerve, and enlighten even the most dedicated digital enthusiasts.
|Publisher:||Rowman & Littlefield Publishers, Inc.|
|Product dimensions:||6.10(w) x 9.10(h) x 1.00(d)|
About the Author
Andrew V. Edwards is a digital marketing executive with twenty years of experience serving large organizations, and has been an operating executive and digital marketing consultant since the 1980s. Currently he is a Partner at Efectyv Digital, a strategic consulting firm. In the 1990s he pioneered web development and was involved in early tests of interactive television. Since 2002, Edwards has been consulting with Fortune 500 companies about digital analytics. In 2004 he co-founded the Digital Analytics Association. A recognized thought-leader in the industry, Edwards writes regularly for ClickZ, the world's most complete information source about digital marketing; and has spoken at events like eMetrics, the OMMA Mobile Conference, The DMA Conference, The DAA Symposium and at Clické Live. His blog can be found at Tomorrow's Ghost - By Andrew Edwards
Table of Contents
Foreword by Rand Schulman
A Note on the Use of “Digital” in This Book
1: Digital is Destroying Everything
2: Crazy Train: Digital is Destroying the Music Industry
3: The Bezos Bauble: Digital is Destroying the Newsprint Industry
4: The Business Case: When Digital Destroys Digital
5: Undigital, Unemployed: Digital is Destroying the Job Market
6: The Lonely Screen: Digital is Destroying Human Interaction
7: Campus-Killing: Digital is Destroying Education
8: The Downtown Next Time: Digital is Destroying Urban Life in America
9: Oversharing and Undercounting: Digital is Destroying Rational Discourse and the Democratic Process
10: Books, Bath and Beyond: Digital is Destroying Retail
11: Digital Has Destroyed Authoritarian Rule (or Has It)?
12: Obsessive Compulsive: Digital is Destroying our Will to Create Anything Not Digital
13: Digital is Destroying Financial Services
14: Invaders From Earth: Digital is Destroying the Professions (and more)
15: Lesser Pursuits Destroyed by Digital
16: It's Worse Than You Thought: Digital is Destroying Privacy
17: Maybe It's All Bullshit
18: Don't Read This First
Most Helpful Customer Reviews
Digital (which includes robots, the internet, algorithms and smartphones) is supposed to usher in a new era of convenience and lower prices for the consumer. There is no downside to all this inter-connectedness, right? Very wrong, according to the author of this book. He explores how streaming and file sharing have basically destroyed the music industry. The newspaper business is also on "life support." Those who are unemployed are told to learn how to code or re-train for some 21st century job. That may be possible for some people. What is your average middle-age factory worker whose job has just gone overseas supposed to do? Besides, is there much of a demand by companies to hire these semi-trained, but inexperienced, coders? Digital (especially Amazon) is one of the forces that has emptied Main Street of mom and pop retail shops, and emptied hundreds of strip malls all over America. Retail itself deserves some of the blame (JC Penney, for instance). The newest trend in retail is to build "lifestyle centers" or "Town centers" which are little more than strip malls with a village facade. Have you ever hesitated to go into a store out of fear that the owner might actually. . . talk to you? The object of American entrepreneurship seems to be to create a smartphone app to be sold to some major corporation for an insane amount of money. Creating actual revenue through sales of the app was never a consideration. Human interaction seems to be deader than dead. How many dinner times are silent because everyone in the family considers the happenings on their tiny screen to be more important than the person sitting across from them? Is personal privacy an obsolete concept? Political discourse has become balkanized, in that believers in nearly anything can put up their own website (or websites) and tell themselves that they are right, and everyone else is wrong. What can a person do about it? Reduce Your Digital Exposure. Leave your smartphone off until you actually need it. This is an excellent and eye-opening book. It should be read by everyone, especially by those who have to check Facebook (for instance) every few minutes.