This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.
1137406998
This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.
This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
169.99
In Stock
5
1
Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
280Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
280Paperback(1st ed. 2021)
$169.99
169.99
In Stock
Product Details
ISBN-13: | 9783030582692 |
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Publisher: | Springer International Publishing |
Publication date: | 01/03/2021 |
Edition description: | 1st ed. 2021 |
Pages: | 280 |
Product dimensions: | 5.83(w) x 8.27(h) x (d) |
About the Author
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