Digital Transformation for Business Sustainability and Growth in Emerging Markets

by Sumesh S. Dadwal (Editor), Pawan Kumar (Editor), Rajesh Verma (Editor), Sunil Kumar (Editor)

Overview

Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.

While there is extensive research on digital transformation, there is a lack of research that focuses specifically on emerging markets. Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets. The book includes topics like Turbo boosting, industry 4.0, quantum, computing, Generative AI Adoption Sustainable Digitalisation etc and their role in sustainability of the business.

Digital Transformation for Business Sustainability and Growth in Emerging Markets addresses the challenges and opportunities afforded by digital transformations to help businesses build a clear strategy, invest in building digital capabilities, and foster a culture of innovation and continuous improvement.

Product Details

ISBN-13:	9781835491102
Publisher:	Emerald Publishing Limited
Publication date:	02/21/2025
Pages:	352
Product dimensions:	5.98(w) x 9.02(h) x 0.89(d)

About the Author

Sumesh Dadwal is a Senior lecturer of Strategy at LSBU Business School, UK. Previously he had worked at Northumbria UniversityLondon and other HEIs in the UK.

Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.

Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, Lovely Professional University, India.

Sunil Kumar is an Associate Professor at Shoolini University, Himachal Pradesh, India. 

Table of Contents

Chapter 1. Turbo Boost Digital Transformation Integration Business Sustainability and Innovation: Photovoltaic Cells for Smart Cities Gratifying SDG 11(Sustainable Cities and Communities); Bhupinder Singh and Christian Kaunert
Chapter 2. Bridging the Digital Divide: Challenges and Opportunities for Sustainable EdTech in Emerging Markets; Manpreet Kaur Riyat, Amit Kakkar, Avinash Rana, and Dhrupad Mathur
Chapter 3. Investigating the Impact of Industry 4.0 in Procurement Process Re-Engineering: A Cross-Sectoral Perspective; Kanwal Jahan and Farooq Habib
Chapter 4. Quantum Computing’s Role in Advancing Sustainability; Anup Kumar
Chapter 5. Generative AI Adoption by Organization Through Technology Socialisation: A Case Study of SMEs in the Emerging Market; Zhewen Tang and Sen Yang
Chapter 6. Adopting Industry 4.0 Technologies in the UK Manufacturing Supply Chains; Buddhi Rajini Munasinghe, Abdul Ali, Farooq Habib, and Murtaza Farooq Khan
Chapter 7. Data-Driven Marketing in Emerging Markets: Navigating Challenges for Sustainable Development; Sumant Kumar Tewari
Chapter 8. Small and Medium Enterprises (SMEs) and Sustainable Economic Development; Festus Edobor and Amina Sambo-Magaji
Chapter 9. A Comprehensive Review of Digital Transformation for sustainable development in Emerging Markets- vis-a-vis Blockchain and Gamification; Rimzim Tyagi and Pooja Khanna
Chapter 10. Sustainable Digital Transformation in Online Advertising (Analyzing User Notions on Ad Campaigns of Select E-Commerce Platforms); Teki Yaswanth Kumar and N Kishore Babu
Chapter 11. Sustainable Digitalization A Review of Literature and Indian Initiatives; Pooja Kansra, Pawan Kumar, and P James Daniel Paul
Chapter 12. Role of Sustainable Finance in Contributing to the Growth of Indian Economy; Shyam Sunder Agrawal and Suraj Kumar Mukti
Chapter 13. Leveraging Chatbots for Digital Transformation in Emerging Markets Fostering Investor Awareness and Resolving Grievances for Sustainable Development in Developing Economies; Mahesh Chandra Joshi, Richa Bhatia, and Hitesh Jhanji