Disruption by Design: How to Create Products that Disrupt and then Dominate Markets

Disruption by Design: How to Create Products that Disrupt and then Dominate Markets

by Paul Paetz

Paperback(1st ed.)

View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, April 25

Product Details

ISBN-13: 9781430246329
Publisher: Apress
Publication date: 12/16/2014
Edition description: 1st ed.
Pages: 284
Product dimensions: 7.01(w) x 10.00(h) x 0.03(d)

About the Author

Paul Paetz is the CEO of Innovative Disruption, a consultancy that works with innovators to help bring disruptive ideas to fruition and market success. His deep knowledge of the patterns of disruption was first acquired the hard way back in the 1980s, when he began his career as a marketer, product manager, and senior sales executive with a highly innovative and generally profitable software company a company that could have, but didn t, disrupt the market. Influenced by the ideas of Geoffrey Moore (Crossing the Chasm) Clayton Christensen (The Innovator s Dilemma), Malcolm Gladwell (The Tipping Point), and others, Paetz came up with his own tool that allowed him to predict who was likely to disrupt a market and who wasn t. After starting a marketing services company in 2002, Paetz later joined The Disruption Group, a consultancy that specialized in providing advisory services to potential disruptors as well as companies in industries suffering disruption. In 2008, he started his second company, Innovative Disruption, to address the needs of startups with disruptive potential, their investors, and larger companies in markets disrupted by upstarts. Paetz is the creator of the Disruption Report Card, a tool that scores disruptive potential. He is the author of the popular blog Disrupt This.

Table of Contents

  1. Disruptive Innovation – The Greatest Theory of Business Growth and Value Creation Ever
  2. Key Concepts of Disruption
  3. Does Your Idea Have Disruptive Potential?
  4. What Should My Product Do?
  5. Segmentation
  6. Positioning
  7. Pricing Strategy
  8. Messaging
  9. A Disruptive Business Model
  10. End Game
  11. Staying on Top

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews