Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you open your mouth, do people listen?
Regardless of the speaking venue: in person, via livestream, in broadcast media, on podcasts, or at national conferences and industry events, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?
Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. This book is the definitive guide on
- How to develop your speaking-driven revenue streams
- How to quickly commercialize your knowledge in today’s economy
- How to bolster your visibility, credibility, and bank account
- How to become a better messenger of your company’s message and dominate your marketplace
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About the Author
David Newman is a Certified Speaking Professional (CSP), marketing expert, speaker, and founder of Do It! Marketing, a strategy and done-for-you services firm that specializes in working with executives and entrepreneurs who want to speak more profitably. He’s also the creator of the Speaker Profit Formula® seminar and mentoring program. David has worked with over six hundred executives and entrepreneurs to monetize their message; his clients and audiences include forty-four of the Fortune 500, such as IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express. David hosts The Speaking Show, the #1 podcast for experts who want to speak more profitably. David’s previous book, Do It! Marketing, is an international bestseller and was translated into six languages.