Doing Academic Research: A Practical Guide to Research Methods and Analysis

by Ted Gournelos

Overview

Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business.

Product Details

ISBN-13:	9780367207939
Publisher:	Taylor & Francis
Publication date:	05/28/2019
Pages:	208
Product dimensions:	5.06(w) x 7.81(h) x (d)

About the Author

Ted Gournelos is Associate Professor at Old Dominion University, USA, specializing in cultural studies, digital media, and strategic communication. As CEO of the consulting firm Story | Strategy, he works with organizations to fuse success and social progress. His broad background in media, culture, and business helps him bridge the gaps between education and application.

Joshua R. Hammonds is Assistant Professor at Rollins College, USA, specializing in interpersonal and professional communication. His teaching and consulting work focus on the management of relationships through both qualitative and quantitative methods. He currently develops research interventions to improve communication competency in the medical industry and increase employee engagement in the corporate world.

Maridath A. Wilson is Assistant Professor and E-Resources and Serials Librarian at Rollins College, USA. She specializes in electronic resources management and information literacy instruction to students of the humanities and social sciences. She is interested in issues of constructed authority, as well as the work of demystifying the research process.

Table of Contents

List of Figures

Preface: Two Professors and a Librarian Walk into a Bar….

Part 1: Get the Party Started Right

Chapter 1. Learn to Love, Not Dread, Research

Chapter 2. Where Do I Start?

Chapter 3. Now What Do I Do? What’s a Lit Review?

Chapter 4. Choosing a Method

Part 2: Methodology Overviews

Chapter 5. Close Textual and Thematic Analysis

Chapter 6. Content and Discourse Analysis

Chapter 7. Ethnography, Interviews, and Focus Groups

Chapter 8. Surveys

Chapter 9. Observational Methods in Practice (Participatory-action Research, Experimental Research, Theory, and Meta-synthesis)

Part 3: Data Analysis and The Final Push

Chapter 10. Analyzing Qualitative Methods and Making Sense of Detail

Chapter 11. Analyzing Quantitative Data and Making Sense of Numbers

Chapter 12. Persuasion, Presentation, and Publication

Glossary

Index