Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
About the Author
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.
Table of Contents
Preface About this edition vi
Introduction Read me first 2
Throat clearing and disclaimers
Chapter 1 Don't make me think! 10
Krug's First Law of Usability
Chapter 2 How we really use the Web 20
Scanning, satisficing, and muddling through
Chapter 3 Billboard Design 101 28
Designing for scanning, not reading
Chapter 4 Animal, Vegetable, or Mineral? 42
Why users like mindless choices
Chapter 5 Omit needless words 48
The art of not writing for the Web
Things You Need to Get Right
Chapter 6 Street signs and Breadcrumbs 54
Chapter 7 The Big Bang Theory of Web Design 84
The importance of getting people off on the right foot
Making Sure You Got Them Right
Chapter 8 "The Farmer and the Cowman Should Be Friends" 102
Why most arguments about usability are a waste of time, and how to avoid them
Chapter 9 Usability testing on 10 cents a day 110
Keeping testing simple-so you do enough of it
Larger Concerns and Outside Influences
Chapter 10 Mobile: It's not just a city in Alabama anymore 142
Welcome to the 21st Century.
You may experience a slight sense of vertigo
Chapter 11 Usability as common courtesy 164
Why your Web site should be a mensch
Chapter 12 Accessibility and you 172
Just when you think you're done, a cat floats by with buttered toast strapped to its back
Chapter 13 Guide for the perplexed 182
Making usability happen where you live