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Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results

Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results

by Steve Herz


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One of the nation's premier talent agents and career advisors shows you how to catapult  your career and your life forward with three key communication strategies—Authority, Warmth, and Energy.

A self-empowerment guide to achieving your fullest professional and personal potential, Don’t Take YES for An Answer explains why positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: A—Authority. W—Warmth. E—Energy. When all else is equal—education, work ethic, intelligence, experience, ambition—the single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field.  

Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring "insider" anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate world—many personally coached by Herz—Don’t Take YES for An Answer provides invaluable suggestions and practical techniques for “upping” your AWE in every aspect of your life.

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Product Details

ISBN-13: 9780062869715
Publisher: HarperCollins Publishers
Publication date: 06/16/2020
Pages: 192
Sales rank: 1,108,320
Product dimensions: 9.10(w) x 6.10(h) x 1.00(d)

About the Author

As the President and Founding Partner of IF Management, Steve Herz is one of the most influential voices in the broadcast space, as well as a respected business leader.

Table of Contents

Foreword Sandy Montag, CEO of the Montog Group ix

Introduction 1

Chapter 1 What's Blocking You? 11

Chapter 2 The Problem with Yes 31

Chapter 3 AWE-thority Prep 45

Chapter 4 Command Authority 47

Chapter 5 Turn Up Your Authority 75

Chapter 6 Warmth: The Seed of Trust 85

Chapter 7 Turn Up Your Warmth 111

Chapter 8 Energy Draws the World In 125

Chapter 9 Turn Up Your Energy 147

Conclusion Grow or Die 163

Acknowledgments 169

Notes 171

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