To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: AAuthority. WWarmth. EEnergy. When all else is equaleducation, work ethic, intelligence, experience, ambitionthe single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field.
Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring "insider" anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate worldmany personally coached by HerzDon’t Take YES for An Answer provides invaluable suggestions and practical techniques for “upping” your AWE in every aspect of your life.
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About the Author
Table of Contents
Foreword Sandy Montag, CEO of the Montog Group ix
Chapter 1 What's Blocking You? 11
Chapter 2 The Problem with Yes 31
Chapter 3 AWE-thority Prep 45
Chapter 4 Command Authority 47
Chapter 5 Turn Up Your Authority 75
Chapter 6 Warmth: The Seed of Trust 85
Chapter 7 Turn Up Your Warmth 111
Chapter 8 Energy Draws the World In 125
Chapter 9 Turn Up Your Energy 147
Conclusion Grow or Die 163