Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.

Drag as Marketplace: Contemporary Cultures, Identities and Business
226
Drag as Marketplace: Contemporary Cultures, Identities and Business
226Hardcover(First Edition)
Product Details
ISBN-13: | 9781529237443 |
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Publisher: | Bristol University Press |
Publication date: | 01/07/2025 |
Edition description: | First Edition |
Pages: | 226 |
Product dimensions: | 6.14(w) x 9.21(h) x (d) |