Driven: Inside BMW, the Most Admired Car Company in the World

Driven: Inside BMW, the Most Admired Car Company in the World

by David Kiley


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Product Details

ISBN-13: 9780471269205
Publisher: Wiley
Publication date: 04/02/2004
Pages: 320
Sales rank: 779,270
Product dimensions: 6.38(w) x 9.27(h) x 1.17(d)

About the Author

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

Table of Contents

Chapter 1. The Ultimate Cars.

Chapter 2. The Ultimate History.

Chapter 3. The Ultimate Family.

Chapter 4. The Ultimate Brand.

Chapter 5. The Ultimate Stylists.

Chapter 6. The Ultimate Blunder.

Chapter 7. The Ultimate Brand Expansion.

Chapter 8. The Ultimate Hydrogen Future.


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Driven: Inside BMW, the Most Admired Car Company in the World 3.6 out of 5 based on 0 ratings. 5 reviews.
Customer_Since1998 More than 1 year ago
Some of the readers may be disappointed with this book: it is not about the story of building the ultimate driving machine, but the history of Bayerische Motoren Werke. This book is for the readers who are interested in learning about the German automobile industry and trade.
Guest More than 1 year ago
Anyone who has ever driven a BMW wonders why the car feels so uncannily nimble and supple. Automotive journalist David Kiley answers that question with an intriguing book that strikes just the right balance between gearhead details, behind-the-scenes corporate maneuvering and compelling story telling. Along the way, Kiley offers insight into BMW's mostly successful efforts to build its brand. While Kiley sings BMW's praises, and presents a convincing case that BMW (Bayerische Motoren Werke AG) produces the world's best cars, he doesn't shy away from the details of the owning family's ups and downs, the company's disastrous Rover deal or the public's tepid response to its latest redesigns. We recommend this fascinating book to auto enthusiasts and to managers in any industry who aim to build a brand while staying true to their core values.
DylanDavis on LibraryThing More than 1 year ago
I'm not sure if Kiley is a new fan to BMW or if he simply wanted to give equal weight to all facets of the company history. I felt, as a lifelong Bimmerhead, that he sometimes skimmed over major turning points and dates that true fans would have dedicated entire chapters to. The read was, by all accounts, well thought out and covered what Kiley deemed the "major points" very well, even, it seemed, with some bias towards BMW. However, on the whole, the book misses the point. He skims over some of the major design ideas and evnts that have galvanized BMW, in many minds, as the Ultimate Driving Machine. If you know nothing about BMW, or you just want to learn more about the company or how to stay succesful in the auto world, then by all means pick up the book and educate yourself. If you already know alot about the company, you will learn some great trivia, but you will come away feeling that you need to write a response to other readers, if only to let them know that they have not heard the entire story. In fact, they have missed what makes a BMW a BMW besides the Roundel.
Anonymous More than 1 year ago
Anonymous More than 1 year ago